10/20/11

BoConcept hosts HGTV Design Star Leslie Ezelle at Komen fundraiser

Leslie Ezelle
Artist, Designer & Breast Cancer Survivor
BoConcept, at their Dallas showroom located in the Design District, hosted a fundraiser on October 14th with all proceeds benefiting the Susan G. Komen Foundation - Dallas County. The event featured HGTV Design Star Leslie Ezelle and local celebrity chef Kent Rathbun..... and Dallas Light and Sound was there! Event designer Craig Canant created a stunning design, including pink carpet entry, store entrance uplighting, and lighting of a temporary installation of an enormous sculpture created by Ezelle that is now touring the nation.

Ezelle feels a close connection to the Susan G. Komen Foundation. This beautiful 43-year-old former Dallas Cowboys cheerleader fought a two-year battle with breast cancer. During her illness she endured six weeks of radiation, six serious infections, and six surgeries. Simultaneously, she and her family struggled with financial problems in the wake of the stock market crash. Miraculously, four months after her final surgery, she auditioned for HGTV's "Design Star" and made the cast.... and an indelible impression on viewers. Ezelle is a designer, artist, sculptor, mother, wife, survivor of breast cancer, and fundraiser for causes she believes in! 

In the photo at left, a crane prepares to lift the Ezelle sculpture out of a park area located across the street from the BoConcept showroom. The sculpture occupied a principal role as one of the highlights for patrons at the event. Dallas Light and Sound washed the sculpture in pink light in observance of the Susan G. Komen for the Cure Foundation's work, raising funds to defeat Breast Cancer. The sculpture, which was on loan from Ezelle's private collection, departed Dallas immediately following the event and will appear at other events across the nation. Ezelle's "Bra Scuplture" reflects both her struggle with and triumph over breast cancer, and serves as a larger than life reminder that the fight continues.


The "Design For A Cure" attracted hundreds and was widely covered in Dallas media, making several lists of recommended and best events to attend that Friday. Pre-event coverage appeared on the website supporting DHome Magaine

http://dhome.dmagazine.com/2011/10/design-for-a-cure-at-boconcept-this-friday/

and appeared prominently on the list of Best Things to Do this Weekend at the Dallas Observer.

http://blogs.dallasobserver.com/mixmaster/2011/10/the_master_list_the_best_thing_19.php

Ezelle served as Honorary Race Chair for the Komen Dallas Race for A Cure.