Poolside Fashion Show Wows the Crowd at Ilume

A custom pool bridge from Dallas Light and Sound spans the pool at the iLume,
adding a level of excitement to this fashion presentation.
As the summer entertaining season wanes Dallas Light and Sound reflects on one of the biggest events of the summer – the 2nd Annual Poolside Fashion Show sponsored by Dallas Red Foundation. Held July 19th at the Ilume Luxury Apartment Living complex, this fashion extravaganza had it all – a dramatic choreographed opening sequence, formal and casual wear, pounding beats from DJ Press Play, cocktails and other summer drinks from a variety of liquor sponsors, sports cars, dramatic lighting, and a packed crowd filling the sold out poolside seating.

Dallas Light and Sound produced the show under the direction of Craig Canant, with model casting, show order, and styling under his direction. Fashion show lighting around the pool coupled with a dramatic stage set designed and installed by Dallas Light and Sound served as a backdrop for the fashions of ES Collection, Pride Tuxedo, AussieBum, Marek+Richard, and #sexyfitsall by Rey Ortiz. A custom installed pool bridge from DLS added drama to the fashion presentation.

A custom stage designed and installed by
Dallas Light and Sound provides a dramatic backdrop.
The Open Bar at the event featured Hudson Ferus Vodka, Redd’s Apple Ale, Miller Lite and Red Bull in a memorable combination of cool, summer libations.
Presenting sponsor Clay Cooley motors under lighting from Dallas Light and Sound struck a dramatic presence at the entrance to ilume, with recognition of their sponsorship continuing inside the event with a rotating custom gobo projection in the bar area.

Dallas Red Foundation is a non profit organization focused on providing financial support to organization in North Texas that serve individuals affected by HIV/AIDS. For additional information about Dallas Red Foundation, visit the organization’s website at http://dallasredfoundation.org/.  Their primary beneficiary is Legacy Counseling Services.

To view additional images from this event, visit our photo gallery on facebook at https://www.facebook.com/media/set/?set=a.10154611784690245.1073741863.401445150244&type=1
A close-up view of the Dallas Light and Sound stage set which incorporates video projection
custom designed for the 2nd Annual poolside Fashion Show by Red Foundation.
A capacity crowd enjoys a fashion show that featured both summertime casual and formal
looks in a show conceived and choreographed by Craig Canant from Dallas Light and Sound.